1. BLACKPINK Is Back! What Their Comeback Means
On July 11, 2025, BLACKPINK made their long-awaited return with the lead single “JUMP,” marking their first full-group comeback in 2 years and 10 months.
While the members had been pursuing solo careers and global projects, the reunion of the four as BLACKPINK once again sparked enormous excitement among fans worldwide.
But this isn’t just another comeback. JUMP symbolizes a reassertion of BLACKPINK’s identity and a clear signal of the group’s artistic direction moving forward.
2. What Kind of Song Is ‘JUMP’? — Concept & Style Breakdown
‘JUMP’ is a hip-hop-driven dance track infused with multi-layered rhythms—classic YG but with a modern twist.
Compared to their previous releases, this track feels more evolved and experimental. Longtime producer TEDDY joined forces with top international songwriters to create a powerful and polished sound.
The music video opens with a Western film-inspired scene, a bold visual matched seamlessly with the track’s aggressive beat.
It blends early 2000s techno nostalgia with futuristic cyber beats, offering a fresh genre-bending experience.
While international fans have largely praised the new sound, some Korean fans expressed mixed feelings, noting that the song diverges from BLACKPINK’s signature melodic hooks.
Past BLACKPINK hits often featured emotive Korean-inspired melodies layered over hip-hop, with catchy choruses that were easy to sing along to.
But ‘JUMP’ takes a different approach, sacrificing catchiness for innovation and progression.
And maybe that’s the point. True artistry demands change. Rather than settling into formulaic comfort, BLACKPINK seems ready to shed their old skin and emerge transformed—a butterfly ready to soar.
The JUMP music video was directed by Grammy-winning director Dave Meyers, whose cinematic touch adds depth and a high-end visual aesthetic.
Fashion-wise, the group stays true to their “Black” and “Pink” duality, combining edgy boldness with playful elegance.
Each member blends high fashion with streetwear, reflecting their real-life roles as global luxury brand ambassadors.
3. What’s Different from Previous Comebacks?
Their 2020 hit “How You Like That” blended EDM with Oriental sounds, accompanied by vivid visuals and individual impact scenes.
In 2022’s “Pink Venom,” traditional Korean instruments were fused with hip-hop, visually portraying a powerful female energy that symbolized both heritage and modernity.
In contrast, “JUMP” (2025) layers hip-hop with cyber rhythm, set against the backdrop of futuristic cities and avant-garde fashion—signaling a leap beyond genre boundaries and toward something entirely new.
4. Domestic vs. Global Reactions
The global response to “JUMP” has been overwhelmingly positive.
International fans have praised the high-energy beat, powerful choreography, and sophisticated urban aesthetic of the music video. It exceeded many expectations for a BLACKPINK comeback.
In contrast, Korean fan reactions have been more mixed.
Some fans felt the song lacked the melodic hooks that defined BLACKPINK’s previous hits. They found the track harder to sing along to, with less immediate impact.
However, as BLACKPINK continues to grow as a global pop icon, adapting to the demands of the international music market is both inevitable and strategic.
In that context, the move toward rhythm-driven beats over traditional melodies feels like a natural evolution.
5. What’s Next? World Tour & Expectations
With “JUMP” as their comeback anthem, BLACKPINK is also kicking off a massive new world tour titled “DEADLINE.”
Here’s what’s confirmed so far:
July 2025: Korea, U.S., Canada
August 2025: France, Italy, Spain, UK
October–November 2025: Asia leg
Rather than a routine concert tour, DEADLINE seems poised to be a symbolic journey—one that celebrates BLACKPINK’s past and boldly declares their next chapter as global music pioneers.